Stickman Brand Clothing

Stick it to me

When Stickman Brand Clothing was created as a new clothing brand, the manufacturer approached me with a request to design a logo and an identity, that corresponded with the target group.

The logo is designed with a simple expression - a stick man in motion, which creates a simple but easily recognizable identity.
The graphic element follows the name, but can also be used alone to brand Stickman.

The logo was created in collaboration with the customer, who wanted a visual expression that was in harmony with the other brands, they had in their product range.

The conceptually strong brand

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

Mongo Wongo Brand Clothing

The company behind the clothing brand Stickman also has Mongo Wongo, another clothing brand, which I've also designed the logo and visual identity for.

See Mongo Wongo