Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Roth Architects

Roth Architects

Sliced logo design with gravity

Roth Architects wanted a logo that had weight, but at the same time it should be a simple and elegant expression.

I designed this logo where the identity lies in the design of the name and the shape it works in.

The name is set with typeface Helvetica, and put in a shape that intersects the name in two.
The square shape helps to establish weight, but it also helps to express Roth Architect's work with shapes and construction.

The color scheme is fresh and young, but without being flashy.

Roth Architects
Roth Architects
Roth Architects
Roth Architects
Roth Architects

Business card and stationary

With basis in the logo, I designed business cards and stationary for Roth Architects.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

Roth Architects
Roth Architects
Roth Architects

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

Roth Architects
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