Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Quote Magazine

Quote Magazine

Logo that quotes you

When a group of young guys wanted to create a new magazine for young people, they contacted me for help with both the choice of name and the design of a logo.

After we had worked out that the magazine was to be called Quote Magazine, the task was to design a logo that should not be a corporate logo, yet unique to create recognisability.
At the same time, the logo should have substance and strength, in order to get branded well into the mentality of young people.

I designed this logo with a bold slab-serif type and designed a new Q that illustrates a speech bubble.

The color scheme has a strong red as the primary color, to maximize the effect in the target audience, and to support the intended content of Quote Magazine.

Quote Magazine
Quote Magazine
Quote Magazine
Quote Magazine
Quote Magazine

The conceptually strong brand

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

A media must be able to stand alone and clearly and unequivocally show who the sender is, so that each media is a strengthening of the overall concept, and contributes to the value of a recognizable visual identity and a strong brand.

Quote Magazine

Urbanz - The pulse of Aarhus

The boys behind Quote Magazine also publish Urbanz - a monthly magazine that takes the pulse of Aarhus.

With Urbanz you can keep up to date on what Aarhus has to offer during the month of eg. concerts, movies, theater, events, happenings or cultural events.
Urbanz also talks about new possibilities - restaurants, cafes, venues, cinemas, etc.

The magazine is published in English, so it can be used by tourists to get a quick insight, into what happens in Aarhus when they are in town.

See Urbanz Magazine

Urbanz Magazine
Back