Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Quota Financial News

Quota

Quota takes a bite of the cake

Quota is an online news media based in England.

When they decided to give their media a new and updated look, they addressed me with the task.
The wish was to get a sharp logo, with a simple graphic twist that could make the identity unique.

I designed this logo set with typeface Gill Sans.
The graphical twist lies in the stuffed o that has been cut like a cake to create a visual link to the nature of the news.

The color scheme is set with a dark purple shade and a fresh orange as contrast.

In addition to the logo, I also designed business card, letter line and newsletter for Quota.

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The conceptually strong brand

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

A media must be able to stand alone and clearly and unequivocally show who the sender is, so that each media is a strengthening of the overall concept, and contributes to the value of a recognizable visual identity and a strong brand.

Quota
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