Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Quip Paint

Quip

Colorful environmental awareness

Quip is a Spanish company that produces environmentally friendly paint for privates.

When they approached me, it was with a wish to get a logo, with a soft and round expression. However, it was also a wish that the environmental conscious aspect of their product was not expressed in the logo. The logo should be neutral to their product, and exclusively be designed to create a strong visual expression that could brand Quip.

I designed this logo, where the name is set with a unique bold type, and then surrounded by an oval shape, to create the soft expression.

It was a wish that no unique color scheme was developed. Quip wanted to use the logo in many different colors, why it was important that it was the shape of the logo which alone constituted the recognizable expression.

Quip
Quip
Quip
Quip
Quip

Business card and stationary

With basis in the logo, I designed business cards and stationary for Quip.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

Quip
Quip
Quip

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

Quip
Quip
Quip
Quip
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