Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Que Lighting

Que

The enlightened expression

In order to create a strong and easily recognizable identity for Que, I designed the logo with a tall slim type that adds to the weight.
The graphic element is at one time a Q, a light cone that hits a surface or a bulb with a blue aurora.

The color scheme is set with blue shades, according to the customer's wishes. The dark blue as an expression of the darkness and the light blue as a fresh contrast that shines up in the dark.

The logo for Que was created as part of a larger conceptual assignment, where I also produced business cards, stationary and other marketing material.

Que
Que
Que
Que

Business card and stationary

With basis in the logo, I designed business cards and stationary for Que.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

Que
Que
Que

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

Que
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