The enlightened expression
In order to create a strong and easily recognizable identity for Que, I designed the logo with a tall slim type that adds to the weight.
The graphic element is at one time a Q, a light cone that hits a surface or a bulb with a blue aurora.
The color scheme is set with blue shades, according to the customer's wishes. The dark blue as an expression of the darkness and the light blue as a fresh contrast that shines up in the dark.
The logo for Que was created as part of a larger conceptual assignment, where I also produced business cards, stationary and other marketing material.