Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Noslone

Noslone

Scandinavian expression for Noslone

Nordic Sustainable Logistics Network is an initiative to strengthen logistical cooperation between Scandinavian companies.

I was tasked with the design a logo and a visual identity for both print and web.

I designed this logo that is set with typeface Helvetica.
In addition, I designed a graphic element that in a harmonious and elegant way illustrates a collaborative process between parties, in a soft rounded whole.

The graphic element goes together with the name, but it can also be used alone to brand Noslone.

The color scheme is set with the three colors that unite all Scandinavian flags.

Noslone
Noslone
Noslone
Noslone
Noslone

Business card and stationary

With basis in the logo, I designed business cards and stationary for Noslone.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

Noslone
Noslone
Noslone

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

Noslone
Back