Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Naveso

Naveso

At sea with a new logo for Naveso

The Italian company Naveso makes clothing and equipment for maritime use.

When they decided to get a new logo, they addressed me with the task.
The wish was a logo with clear maritime expression, but without being constructed and complicated.

I designed this logo that is set in bold with typeface Helvetica.

The identity is largely in the the overlap in the name and in the graphic element that helps to break the name in the overlap. The graphic element also expresses the maritime aspect.

The color scheme is set with blue shades, with a powerful red signal color as contrast that helps create a fix point in the logo.

Naveso
Naveso
Naveso
Naveso
Naveso

Business card and stationary

With basis in the logo, I designed business cards and stationary for Naveso.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

Naveso
Naveso
Naveso

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

Naveso
Naveso
Naveso
Naveso
Naveso
Naveso
Naveso
Naveso

The conceptually strong brand

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

A media must be able to stand alone and clearly and unequivocally show who the sender is, so that each media is a strengthening of the overall concept, and contributes to the value of a recognizable visual identity and a strong brand.

Naveso
Naveso
Naveso
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