Mongo Wongo Brand Clothing

Unisex in logo and concept

The clothing brand Mongo Wongo makes casual unisex streetwear, targeting both sexes aged 12-25 years.

I had previously done some work for the company behind, in connection with another brand in their collection, so when they needed a logo and concept for their new brand, they asked me to assist.

I wanted to design an expression that in turn could express both sexes, a bit like ying and yang.
I designed this logo, which is a fusion of the two leading characters that provide a playful harmonic form.
It worked fine as a logo for a unisex clothing brand, and an easily recognizable expression that could brand Mongo Wongo.

The conceptually strong brand

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

A media must be able to stand alone and clearly and unequivocally show who the sender is, so that each media is a strengthening of the overall concept, and contributes to the value of a recognizable visual identity and a strong brand.

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

Tuff Brand Clothing

The company behind the clothing brand Mongo Wongo also has Tuff, another clothing brand, which I've also designed the logo and visual identity for.

See Tuff