When negative has positive effect
The logo for Matsushita was designed as a part of a larger conceptual assignment, where I also designed the newsletter, businesscard and stationary.
The task was to design a strong visual brand - a logo with a technical feel to it, without making it too advanced.
I designed this logo that uses a positive/negative effect to create the identity.
I chose to use a soft, stylish sans-serif type that helps ensure harmony and balance.
In order to ensure optimum decoding of the logo in all situations, I chose an extra wide distance between each character.