Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Marvic Nautic Navigation Systems

Marvic

New logo sends Marvic on the right course

When Marvic International addressed a task on the design of a new logo, it was with a wish to get a contemporary and modern expression, in relation to the old logo the company had used for more than ten years.
In addition, it was imperative that the logo had a maritime and/or navigational expression.

I designed this logo set with a stringent modern type.
In addition, I designed a graphic element that, in a simple and elegant way, illustrates a compass.

The graphic element goes together with the name, but it can also be used alone to brand Marvic.

The color scheme is set with four powerful signal colors for the graphical element, to underline the diversity a solutions from Marvic offers.

Marvic
Marvic
Marvic
Marvic
Marvic

Business card and stationary

With basis in the logo, I designed business cards and stationary for Marvic.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

Marvic
Marvic
Marvic
Marvic
Marvic
Marvic
Marvic

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

Marvic
Marvic
Marvic
Marvic
Back