Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Illuzent

Illuzent

Light and darkness in logo to Illuzent

Illuzent is a small innovative company working with lighting, including designing and producing lamps. Their vision is to deliver energy-efficient lighting in an aesthetic way.

They wanted a logo that visualized light and darkness, without it becoming too complicated and compromising on the simplicity and recognizability.

I designed this logo, where the name is set with a heavy and bastant type that I designed for the occasion.
The identity is largely in the negative Z, that breaks the name and creates a fix point.

I designed the logo for Illuzent as part of a larger conceptual assignment, where I also designed business cards and stationary.

Illuzent
Illuzent
Illuzent
Illuzent
Illuzent
Illuzent

Business card and stationary

With basis in the logo, I designed business cards and stationary for Illuzent.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

Illuzent

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

Illuzent
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