Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Falbe Bikes

Falbe

Logo on the move

I designed this logo for Falbe Bikes as a part of a larger conceptual assignment, where I also designed the newsletter, businesscard and stationary.

The wish from Falbe was literally getting a smart logo. It should express, speed, momentum and excitement at the same time, and it should be a good eyecatch that was easy to decode and recognize.

I designed this logo, based on a bold sans-serif type, and chose italic to get movement and dynamic in the logo.

The color scheme is set with a strong red as the primary color.

Falbe
Falbe
Falbe
Falbe
Falbe
Falbe

Business card and stationary

With basis in the logo, I designed business cards and stationary for Falbe.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

Falbe
Falbe
Falbe

The conceptually strong brand

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

A media must be able to stand alone and clearly and unequivocally show who the sender is, so that each media is a strengthening of the overall concept, and contributes to the value of a recognizable visual identity and a strong brand.

Falbe
Falbe
Falbe
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