Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Enviro

Enviro

Foresighted and innovative expression to Enviro

Enviro is a Danish consulting firm specializing in guidance and advice in buildings and constructions where energy saving and sustainability are a high priority.

The wish was a logo that might be a bit technical in the expression without becoming too complicated.
It should be modern in the expression and signal foresight and innovative thinking.

I designed this logo, where the name is set with a type with a slight technical expression.
In addition, I designed a soft and round graphic element that visualizes the modern and foresighted mindset of Enviro.

I designed the logo for Enviro as part of a larger conceptual assignment, where I also designed stationary, newsletter and trade fair material.

Enviro
Enviro
Enviro
Enviro
Enviro

The conceptually strong brand

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

A media must be able to stand alone and clearly and unequivocally show who the sender is, so that each media is a strengthening of the overall concept, and contributes to the value of a recognizable visual identity and a strong brand.

Enviro
Enviro
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