Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Cubeshop

Cubeshop

Keep track with your online shopping

When the people behind Cubeshop got the idea to go online with a website, that helps online shoppers keep track of their shopping, they asked me to design a strong and easily recognizable logo for them.

I designed this logo set with typeface Helvetica in two colors.
In addition, I designed a graphic element in the form of a dice/box that plays with both aspects of the name.

The color scheme is set with shades of blue and one powerful orange that stands out and helps create the identity and visual expression.

Cubeshop
Cubeshop
Cubeshop
Cubeshop
Cubeshop
Cubeshop

The conceptually strong brand

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

A media must be able to stand alone and clearly and unequivocally show who the sender is, so that each media is a strengthening of the overall concept, and contributes to the value of a recognizable visual identity and a strong brand.

Cubeshop
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