Strong new expression makes Aturo Sports more visible
When the small American company Aturo Sports had been in existence for 8 years, they decided to get a new visual identity, including a new logo.
The wish was a unique and easily recognizable expression, that made Aturo Sports more visible on the market.
I designed this logo, where the name is set with a bold type, but composed in a way that creates a unique expression.
The logo is strong and compact, to underline the strength and intensity of Aturo Sports' work.
The color scheme is set with a fresh pink color, that differentiates it from other brands in the industry, and that manifests Aturo Sports as the young player, who is not afraid to challenge and go new ways.