Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

Ambaroo Telecommunication

Ambaroo

Halloo Ambaroo

The Spanish telecommunications company Ambaroo challenges the major players on the Spanish mobile phone market.

When they contacted me, they had been searching for a designer to design their identity.
When they approached me, it was with a wish to have me design a strong and easily recognizable logo.

I designed this logo that is set in bold in typeface Helvetica.
The orange bubble is created to express globalism and a whole, and it greatly contributes to the identity.

The color scheme is set with a heavy blue color and a vibrant orange color as contrast.

Ambaroo
Ambaroo
Ambaroo
Ambaroo
Ambaroo

Business card and stationary

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

The use of the different elements are weighed closely with each media, to create an appropriate visual relation.

Ambaroo
Ambaroo
Ambaroo

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

Ambaroo
Ambaroo

The conceptually strong brand

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

A media must be able to stand alone and clearly and unequivocally show who the sender is, so that each media is a strengthening of the overall concept, and contributes to the value of a recognizable visual identity and a strong brand.

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