Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

AlphaThree Accounting

AlphaThree

Fresh professionalism

The young Swiss audit firm AlphaThree wanted a strong recognizable identity.

The wish was an expression that signaled seriousness and professionalism at the same time, but also youthfulness and freshness.

I designed a logo that contained both aspects, with a design in a strict form, but with a fresh color scheme.

The design is based on a sans-serif type A, reproduced in negative in a triangle of two fresh colors.

AlphaThree
AlphaThree
AlphaThree
AlphaThree
AlphaThree

Business card and stationary

With basis in the logo, I designed business cards and stationary for AlphaThree.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

AlphaThree

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

AlphaThree
AlphaThree
AlphaThree
AlphaThree
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