Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

ASV Transport

ASV

Well on the way with new logo

When the transport company ASV started a process to gain a bigger market in Scandinavia, they chose to do it with a renewal of their visual identity.

Part of the task was to redesign their logo. The wish was to have a logo with a sharp expression and a good dynamic.

I designed a logo with a dynamic expression, that at the same time has a good balance and symmetry.
The logo has a crisp and easily recognizable expression, and the one-line design helps to ensure that the logo does not get too heavy and sturdy.

ASV
ASV
ASV
ASV
ASV

The conceptually strong brand

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

A media must be able to stand alone and clearly and unequivocally show who the sender is, so that each media is a strengthening of the overall concept, and contributes to the value of a recognizable visual identity and a strong brand.

ASV
ASV
ASV
ASV
ASV
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