Well on the way with new logo
When the transport company ASV started a process to gain a bigger market in Scandinavia, they chose to do it with a renewal of their visual identity.
Part of the task was to redesign their logo. The wish was to have a logo with a sharp expression and a good dynamic.
I designed a logo with a dynamic expression, that at the same time has a good balance and symmetry.
The logo has a crisp and easily recognizable expression, and the one-line design helps to ensure that the logo does not get too heavy and sturdy.