Clean and flexible logo for Weflex
Weflex is a British company that leases washing machines and other white goods.
When they underwent restructuring, they chose to get a new logo and visual identity.
They addressed me with the assignment and gave me free hands to design it.
I designed this logo that is set with typeface Helvetica, which gives an expression that is easy to decode.
The identity is largely in the enlarged x, which also serves as a graphical element that can be used alone to brand Weflex.
The color scheme is set with a fresh blue color, with a corresponding fresh green color as contrast.