V for Vendors
Vendors approached me with a wish to get a logo that had impact.
The wish was a unique identity that manifested itself in form and color, preferably through a graphic element, a shape or a figure that could stand alone.
I designed this logo, where the otherwise hard and sharp V, is made up of circular shapes that creates a soft and organic expression.
The name is set with a discreet modern type that does not dominate too much.
The color scheme is fresh and youthful and is a major part of the identity.