Clean expression for clean water
Vaqua makes water purification systems for industry and agriculture.
When they decided to get their visual expressions updated, they turned to me,
with a request to develop a discreet logo and concept, that could work professionally in the industry.
The visual identity should be worked out in a complete concept, so that it could be used on all fronts in the company, and thus help to visually manifest Vaqua, as a professional player on the market.
The identity is largely in the graphic element, a V built up of three drops of water. The graphic element follows the name, but can also be used alone to brand Vaqua.
The color scheme is set with two fresh blue shades, that stand well to each other and clearly signal water.