Uplifting expression for Updata
Updata is a small IT company in Aalborg, where the owner Jens had designed the logo himself.
He asked me to prepare a professional proposal for him, including the proposal of business cards and stationary.
I designed this logo, where the identity largely is in the graphic element, which is a play with the word Up, which in the combination ends up visualizing an upward arrow.
The color scheme is set with two matte blue shades, that stand well to each other and the general expression in the industry.