Strong identity for Tuff
When the people behind Mongo Wongo launched a new brand, they wanted an expression that differed from what I had made to them before.
The Tuff Brand Clothing logo was designed to create a strong and easily recognizable expression.
The name is set in bold, to support the style and expression of the clothes, and speak to Tuff's audience.
The round shape contributes to a unique and harmonious expression, and helps to clarify the name.
The color is chosen as a fresh signal color, to express vitality and strength.
The logo was created as part of a conceptual universe I built, in which I also designed various printed and POS material.