Sharpness and precision for Steinmetz
When the online-based news media Steinmetz were about to go online, they expressed a desire to get a strong and recognizable logo.
It was important that the name was set with an easy-to-read type, so that it was easy to brand the name Steinmetz.
I designed this logo set with typeface Gill Sans.
To create a unique visual expression, I added a red triangle that intersects the name and helps signal sharpness and precision.