Sustainable logo for Soeco
Soeco makes recycling systems, primarily for sorting waste.
The task was to create a logo with a green and environmental feel to it.
I designed this logo set with typeface Helvetica, and supplemented it with a graphic element in the form of a drop/leaf, that not only helps create a unique identity, but also gives the logo dynamic momentum.
The color scheme is set with green shades, to support the environmentally-friendly work.