Colorful environmental awareness
Quip is a Spanish company that produces environmentally friendly paint for privates.
When they approached me, it was with a wish to get a logo, with a soft and round expression. However, it was also a wish that the environmental conscious aspect of their product was not expressed in the logo. The logo should be neutral to their product, and exclusively be designed to create a strong visual expression that could brand Quip.
I designed this logo, where the name is set with a unique bold type, and then surrounded by an oval shape, to create the soft expression.
It was a wish that no unique color scheme was developed. Quip wanted to use the logo in many different colors, why it was important that it was the shape of the logo which alone constituted the recognizable expression.