New name and logo for Memorandum
When the Memorandum made a restructuring with a new business plan and vision, they addressed me to get a dialogue about their visual identity.
In collaboration we decided to create a shorter name that was easier to brand.
The choice fell on Memo, an abbreviation of the existing Memorandum. Thus, they did not move into something new, but resembled what they came from.
I designed this logo that plays with a positive/negative effect to create the identity.
The logo is set in bold with typeface Helvetica.