Discreet identity for May+Ewers
The small American company May + Ewers, specializes in the development of durable and high-tollerance equipment for laboratories.
They wanted a discrete and simple expression that was easy to decode but still a strong identity.
I designed this logo that is set in bold with typeface Helvetica.
The identity is largely in the overlap of the two names, and in the offset + that helps create a fix point in the logo.
The color scheme is set with blue shades, to support the medical expression.
I designed the logo for May+Ewers as part of a larger conceptual assignment, where I also designed newsletter, businesscard and stationary.