Think forward - Think safety
Kamstrup Think safety campaign has been put in place to increase safety at work.
The campaign is inspired by DONG, who has already had successful with a similar initiative.
My task was to design a generic logo that could be used across the many professional groups working in Kamstrup.
I designed this logo, which in its form serves as a brand - a quality stamp and a guarantee that safety is top.
I used Kamstrup's tagline "Think forward", and combined it with the phrase "Think safety", to create a link to Kamstrup.
The color is Kamstrup's conceptual orange, which makes the logo very visible in conjunction with other graphics.