Light and darkness in logo to Illuzent
Illuzent is a small innovative company working with lighting, including designing and producing lamps. Their vision is to deliver energy-efficient lighting in an aesthetic way.
They wanted a logo that visualized light and darkness, without it becoming too complicated and compromising on the simplicity and recognizability.
I designed this logo, where the name is set with a heavy and bastant type that I designed for the occasion.
The identity is largely in the negative Z, that breaks the name and creates a fix point.
I designed the logo for Illuzent as part of a larger conceptual assignment, where I also designed business cards and stationary.