Precise concept for accurate measurement
Hoffman Land Surveyors had for many years been worked with the same logo and visual identity, that didn't say much about who they were or what they were doing.
I offered them to make a non-binding presentation on a new logo and visual concept.
I designed this logo set with a bold bastant type, to create an expression that was harmonious with the industry, and the scale and weight in Hoffman's work.
The identity of the logo is largely in the H, designed with a marker post, to provide a clear reference to Hoffman's land survey work.
The dotted marker post is a graphic element, that can be used alone to brand Hoffman.