Logo on the move
I designed this logo for Falbe Bikes as a part of a larger conceptual assignment, where I also designed the newsletter, businesscard and stationary.
The wish from Falbe was literally getting a smart logo. It should express, speed, momentum and excitement at the same time, and it should be a good eyecatch that was easy to decode and recognize.
I designed this logo, based on a bold sans-serif type, and chose italic to get movement and dynamic in the logo.
The color scheme is set with a strong red as the primary color.