Logo design with solid foundation
Ertes is a small Dutch construction company that has its primary market in the southern and eastern part of Holland.
The task was to design a logo that signaled weight, strength and stability.
I designed this logo, where each character in the name is placed in a block separately, to create weight, Under each block is a supporting foundation to express stability.
To create a unique identity, the name is set with an elegant type with a slight technical expression.
The color scheme is set with a heavy blue color, and a vibrant orange as a contrast color. The orange color is largely contributing to the identity, and it is used more on equipment, such as construction machinery, tools, work clothes and helmets.