Spot on expression for E*Spot
Discotheque E*Spot in Berlin works with the philosophy, that one can achieve an almost erotic trance through dance and music, without the use of prohibited drugs.
Hence the name E*Spot - initially a fun distortion of the term G-Spot, which refers to the passion in the dance. But it also works as an indication, that it is a hotspot for electronic music.
The logo I designed for them really has a grunge expression, which can hardly be said to be electronica. But an electronic expression quickly became too stringent and sterile, compared to what the people behind E*Spot wanted with the place. So when I presented this expression to the customer, opposed to a few other suggestions, they were not in doubt as to which they wanted to use.