Intelligent fun with new logo for Dopab
Dopab is a small Swedish company that makes intelligent toys for children.
They wanted a logo that was soft in the expression, and that signaled play and joy. In addition, the logo should have a unique expression that was easy to decode.
After trying out different typefaces, I chose a soft rounded type as the basis for the logo.
The color scheme is set with powerful colors to support the playful aspect.
I designed the logo for Dopab as part of a larger conceptual assignment, where I also designed business cards, stationary and newsletter.