Dopab Toys

Dopab

Intelligent fun with new logo for Dopab

Dopab is a small Swedish company that makes intelligent toys for children.

They wanted a logo that was soft in the expression, and that signaled play and joy. In addition, the logo should have a unique expression that was easy to decode.

After trying out different typefaces, I chose a soft rounded type as the basis for the logo.

The color scheme is set with powerful colors to support the playful aspect.

I designed the logo for Dopab as part of a larger conceptual assignment, where I also designed business cards, stationary and newsletter.

Dopab
Dopab
Dopab
Dopab
Dopab

Business card and stationary

With basis in the logo, I designed business cards and stationary for Dopab.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

Dopab
Dopab
Dopab
Dopab