The sound of Daytona
Two young guys had been on a round trip together in North America.
When they came home to Denmark, they had gotten the idea to start a company that made loudspeakers. The company was to be called Daytona.
When asked if I wanted to design a logo for them, I was up for the idea.
The wish was first and foremost that the name was set with a clear and easily recognizable type. In addition, a small and simple graphic element was designed and added to create a unique identity.
I designed this logo set with a semi-fat sans-serif type.
The graphic element I added is a simple yet unique form, that has a parallel to both audio and the name Daytona.