From A to B with logo to Connex
Connex is a private bus and train company responsible for parts of the public transport in southern Germany.
When they approached me, it was with a wish to get a logo that was easy to decode, especially on the move.
The colors were defined in advance, but I had no limits in regards to typography and design of graphic elements.
I designed this relatively simple expression, yet still a unique identity that is easy to brand and decode.
The identity is largely in the displaced x, which symbolizes movement from one place to another