Wet logo design for Bubbler
Bubbler is an online shop that sells surf gear and diving equipment.
They addressed a wish to get a simple and easily recognizable logo. The logo should unequivocally express water, in a sporty playful way.
I designed this logo, where the name is set with a soft, but slightly skewed type. The softness helps to express water, and the leaning helps to express play.
The name is set with negative in a simple soft bubble shape that makes the logo a whole and creates a unique identity.
The color scheme is set with a soft blue color, that inspires to play with water under a cloudy blue sky