Aluxe opens the window
Aluxe is a small company that specially manufactures energy-saving windows for older buildings.
They wanted a logo that was soft and rounded at one time, while the name should be clearly readable. In addition, the expression should be unique.
I designed this logo set with typeface Helvetica and rounded in a cylindrical form.
The identity is largely in the extended x, which symbolizes the separation between inside and outside.
The color scheme is set with a light-colored turquoise color against a heavy and sturdy dark blue.