When the accounts are correct
When the audit company Actura renewed their visual identity, they asked if I could develop a new logo and concept for them.
The wish was an expression that did not differ too much from their existing expression, or the general expression in the industry.
I designed a discreet and slightly conservative logo and concept, where the name is set with a classic elegant type.
The identity is largely in the negative A, which is highlighted in a square and underlined with a brighter contrast color.
The slight underlining is to create a strong graphical element that can stand alone, but it also symbolizes the final result of the accounting - the positive bottom line on a blue line.